Outcome-Based Strategic Thinking

By: Kathy Gillen, CPBA

What would it be like to exceed expectations...every year? How would you and your team respond to feeling inspired and excited, knowing your own value to the organization?

In our work with food and nutrition professionals, we often find there is a misunderstanding of what a strategic vision really is. Leaders often mistake tactics for vision, and then find themselves struggling because they can't align their daily activities with their vision. The result? Goals aren't achieved, deadlines are missed, and initiatives fail.

With Outcome-Based Strategic Thinking, the results are different...and highly successful.

Let's look at an example.

A business owner wanted to sell his company and get out of the business. He'd been in the foodservice world for twenty-five years and was ready for something new. His strategic vision was to sell the business and then do something more rewarding. He came to us for help in preparing his business to sell.